Hello, I'm Garrett Kipp
60+
Unique Brands
30+
45+
Strategy-led creative
I’m a Creative Director with over a decade of experience leading campaigns, brand identities, and digital experiences for clients who need to stand out, connect with the right audience, and drive real results. My work lives at the intersection of strategy and craft — I don’t separate the two.
I partner closely with clients to understand their goals, their audiences, and what makes their offering genuinely worth choosing — then translate that understanding into creative that moves people from awareness to action. I hold a BFA in Graphic Design from The College of Saint Rose and have spent my career building on that foundation with strategic thinking and a relentless eye for what makes work actually land.
I currently lead a team of 8 full-time creatives and present directly to client partners, navigating feedback and managing approvals in a way that keeps quality intact and projects moving forward.
End-to-End Creative Leadership
Conversion Campaigns
Full-funnel multichannel campaigns built around specific audience behaviors — from first touch through inquiry and action — with messaging and creative calibrated to each stage.
Brand Identity & Design Systems
Logo systems, visual languages, and scalable design systems that give organizations a cohesive, ownable identity across digital, print, and out-of-home touchpoints.
Digital Experience Design
Microsites, landing pages, and content ecosystems designed around audience journeys — with architecture that reduces friction and moves people toward conversion.
Photo & Video Production Direction
End-to-end shoot planning and on-site direction for brand, event, and testimonial productions — ensuring every image and frame is built for the campaign, not sourced after the fact.
Team Leadership & Creative Direction
Managing a cross-disciplinary team, setting creative direction, refining workflows, and maintaining quality and consistency across a high volume of concurrent projects.
Client Relations & Presentations
Direct client partnership — presenting strategy and creative, navigating feedback, and managing the approval process with clarity, care, and a focus on keeping work moving.
A balance of Efficiency and Creativity
I’ve led AI adoption across the creative team and integrated tools into nearly every project type we run — AI voiceovers and video story editors in post-production, concepting ads, email drafting, and custom brand reference files that keep client work consistent at scale. My approach is straightforward: find the tool, test it rigorously, refine the process, and build it in. If something saves the team time without sacrificing quality, it belongs in the workflow.
The results have been significant. At peak, the team grew to thirteen FTEs and seven freelancers. With continued AI integration, we’ve since reduced to eight FTEs — while revenue has only grown. I do consistent weekly research to stay ahead of what’s available, because in this space, being a month behind can mean a real productivity gap.
My Job Is to Make Their Jobs Better
I think about managing a creative team the way a director thinks about managing talent on a set — your job is to create the conditions for people to do their best work. That means removing blockers, filtering feedback before it reaches the team, and protecting time and energy for the work that actually matters. Efficiency isn’t just a business metric; it’s a form of respect.
At the same time, I don’t confuse being a good manager with being a friend. If someone is underperforming, the most respectful thing I can do is tell them clearly and help them improve. A manager has an outsized influence on someone’s daily experience and the trajectory of their career, and I take both of those seriously.
Process by Design
I’ve led my team through three project management platform transitions — Jira, Monday, and Wrike — building the workflows from scratch each time. When I took over as creative lead at Noodle, accountability was nearly nonexistent. I developed new blueprints and workflow standards that became the foundation for the entire marketing team, not just creative.
As the team scaled and Monday’s limitations became a bottleneck, I made the case to move on and was part of the discovery team that evaluated and selected Wrike. I built out updated blueprints, dashboards, and automations that measurably increased throughput, and still sit on the planning committee that revisits those processes every quarter.
